| Posted on December 25, 2010 at 1:57 AM |
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You've got your blog set up and you've started posting pithy, useful information that your niche market would benefit from and enjoy. Days go by, you keep publishing, but no one comments and your traffic stats are barely registering. What do you do?
Like any website you own, you must do some blog promotion to start driving traffic to your site. Here are 16 steps, in no particular order of importance, that you can start doing now to get traffic moving to your blog.
1. Set up an email subscription form on your blog and invite everyone in your network to subscribe: family, friends, colleagues, clients, associates.
2. Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search engine.
3. Read and comment on other blogs that are in your target niche. Don't write things like "nice blog" or "great post." Write intelligent, useful comments with a link to your blog.
4. Use Ping-0-matic to ping blog directories. Do this every time you publish.
5. Submit your blog to traditional search engines.
6. Submit your blog to blog directories.
Tip: Create a form to track your submissions; this can take several hours when you first start so schedule an hour a day for submitting or hire a VA to do it for you.
7. Add a link to your blog in your email signature file.
8. Put a link to your blog on every page of your website.
9. If you publish a newsletter, make sure you have a link to your blog in every issue.
10. Include a link to your blog as a standard part of all outgoing correspondence such as autoresponder sequences, sales letters, reports, white papers, etc.
11. Print your blog URL on your business cards, brochures and flyers.
12. Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary, or some may consider its meaning as Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication. These RSS documents (also known as 'feeds') may be read using aggregators (news readers). RSS feeds may show headlines only or both headlines and summaries.
13. Post often to keep attracting your subscribers to come back and refer you to others in their networks; include links to other blogs, articles and websites in your posts
14. Use Trackback links when you quote or refer to other blog posts. What is TrackBack? Essentially what this does is send a message from one server to another server letting it know you have posted a reference to their post. The beauty is that a link to your blog is now included on their site.
15. Write articles to post around the web in article directories. Include a link to your blog in the author info box (See example in our signature below).
16. Make a commitment to blog everyday. 10 minutes a day can help increase your traffic as new content attracts search engine spiders. Put it on your calendar as a task every day at the same time.
Tip: Use a hit counter to track your visitor stats: how many unique visitors, how many page views, average length of visit.
| Posted on June 12, 2008 at 9:00 AM |
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What I'm telling you comes under the general rubric of search engine optimization (SEO). Unfortunately, a lot of what you read about SEO is outdated.
Outdated information is a problem when it comes to internet marketing. When I first got into this, I read a few books about the subject. I would read a book, get excited, fire up the computer, and find out that the ball game had changed so much that what worked in the book was no longer valid.
The Internet changes so rapidly that information gets outdated fast-we're talking about in a few months, or even weeks fast!
Only less than a year ago, people were making small fortunes with what are called Made For AdSense sites. (MFA for short) These were sites that were optimized for a search term, say "dog training". Only when the site came up in Google's listings and you clicked on the link, you were taken to a site that was nothing more than a huge list of dog training stuff.
These MFA sites got so bad they were disrupting the search experience. So, Google effectively pulled the rug out from under these guys.
My point is you can still find stuff about how to do this on the Internet as if it were a viable way to make money. So, a lot of what you read about directories is outdated.
I'll just tell you the stuff that works! Okay!
Now, let's get back to directories.
Directories are sites that list other websites and categorize them. I'm not sure what percent of people actually use directories to find stuff-but based on the traffic I get to my sites, I think it's extremely small.
In other words, listing your site on various directories for the purposes of getting direct traffic is not where it's at. (This might be with the exception of Yahoo!'s directory.)
The reason you want to consider listing your website in some good directories is for the link that comes from the directory site to your website.
One of the main ways Google ranks your site in a search engine result is by the number of links that are coming into it. Links are like votes. More links, more people like you, more chance other people will like you, the higher your pages get placed in the results.
Choose Antech Services to run your perfect traffic campaign, it will result in instant sales and web traffic.
Web Promotions and Web Traffic Campaign.
| Posted on March 22, 2008 at 8:45 AM |
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What is Social Book Marking?
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.
Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.
As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.
History:
The concept of shared online bookmarks dates back to April 1996 with the launch of itList.com. Within the next three years, online bookmark services became competitive, with venture-backed companies like Backflip, Blink, Clip2, Hotlinks, Quiver, and others entering the market.[citation needed] Lacking viable models for making money, this early generation of social bookmarking companies failed as the dot-com bubble burst.
Founded in late 2003, del.icio.us pioneered tagging[2] and coined the term social bookmarking. In 2004, as del.icio.us began to take off, Furl and Simpy were released, along with Citeulike and Connotea (sometimes called social citation services), and the related recommendation system Stumbleupon. In 2006, Ma.gnolia and Blue Dot entered the bookmarking field, along with Diigo (a social bookmarking and annotation service) and social bookmarking services aimed at businesses and enterprises. Sites such as Digg, reddit, and Newsvine are a related type of web service that provides a system for social news. In 2007, IBM announced plans to enter the social software market.
Advantages:
In terms of creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. People also tend to find and bookmark web pages that have not yet been noticed or indexed by web spiders[3]. Additionally, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users (who find it useful, or amusing, or otherwise worthy of remembering and sharing). This may be a more useful metric for end users than other systems which rank resources based on the number of external links pointing to it.
For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with friends and other contacts. Libraries have found social bookmarking useful as an easier way to provide lists of informative links to patrons
Disadvantages:
From the point of view of search data, there are drawbacks to such tag-based systems as well: no standard set of keywords (also known as controlled vocabulary), no standard for the structure of such tags (e.g., singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, unorthodox and personalized tag schemata from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g., a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).
Social bookmarking can also be susceptible to corruption and collusion.[5] Due to its popularity, some users have started considering it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses. Because of this, some social bookmarking websites added CAPTCHA protection against spam, which can prevent blind users from registering for those services if accessible CAPTCHAs are not provided.
| Posted on March 8, 2008 at 4:27 AM |
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If you are not generating traffic to your website, then you are not going to make money online. What I mean is getting traffic is your #1 priority. There are many ways to get traffic, but how many traffic you can get?
I'm going to share with you how to get more than Millions of traffic a month easy and 100% FREE.
Forget about SEO, often its worthless. It's getting hard to implement these days especially if you are a beginner and have a small website with a 0 pagerank.
Other than SEO you try to put your website ads on the first page of google search result of a certain keyword. It becomes very hard to do.
With advertising Method you will be able to put your website ads to millions of other member website, and going to generate millions of traffic to your website. All you need to do is become a corporate member of Antech Services ? Instantly Increase Your Web Traffic and Sales.
Antech Services
SEO Expert.
| Posted on February 29, 2008 at 4:29 AM |
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Submitting to Directories Can Be a Tough Job, But You Cannot Miss It, How much time do you need for submitting your web site to the hundreds of Internet directories out there? And is it worth and necessary? It can be really time consuming and the answer is: "yes, it is necessary and worth!". Many people would say that it's not really time consuming: at the end there is plenty of automatic online and offline programs promising to do the job for you in a matter of minutes. Well, forget them! Directories don't like automatic submissions at these days and you would just throw away your money, if not the chance to be indexed at all. But let's start from the opportunity of submitting or not. Submitting your web site can bring you several advantages that you won't renounce to:
? Traffic
? Visibility
? Back links
? PR (Google PageRank)
? Better search engine ranking
For those of you not knowing what PR (Google PageRank) and back links mean we are going to explain it briefly: PR is how Google rate an indexed web site. From the Google site itself:
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."
A back link is when a website publish some information about your web site and establish a link from their site back to yours, so that their visitors can find your web site through their own one.
Here the importance of submitting your site to the directories.
Understood why it is worth to submit your site, then, let's see how you can do that manually in the shortest time possible.
Open your favourite text editor and create a new document. You may want to call it something like "Directories-Submission.txt". In this document write down the title (20-50 characters), press ENTER twice (in order to create 2 line breaks), the description (up to 200 characters), press ENTER twice again and the URL of your website (just the main URL, like http://www.yoursite.com); now, press ENTER twice again and write down 5-7 keywords related to the content of your site, each one separated by a comma.
Then, visit this list of directories (submitting your site to those directories is free) that we have built up for you and start clicking the first one on the list. When at their site, look for something like ADD URL or SUBMIT YOUR SITE and click on it; now fill in the fields with the info that you have saved in your text document simply making a cut and paste and submit your site (with some directories you will have to pick up a category for your site, first, and then to submit from inside that category. Always submit to a category related to your site content: there is no point to submit a website about jokes into the Politics category, just because some jokes are about politics...your site is about jokes and that or leisure and fun are the categories where you should submit it. And don't forget that submitting to the wrong category means almost certainly not to be indexed!).
Some directories may ask you to confirm your email address, but mostly won't. If you submit to the right categories, manually and correctly and if your website has any sort of decent content, you may expect to have your site indexed within 1 or 2 weeks. If you will submit your site correctly to all the directories on our list, you may expect a nice boost of traffic very soon, since you will have a nice bunch of back links, a better PR and consequentially a better search engine ranking for your site keywords; without talking of some traffic coming directly from those directories.
And with this simple system, you can easily save several hours of work when submitting your site to 500 directories. And don't forget that it's free! Well...almost...at the end, your time costs money.
Antech Services
| Posted on February 22, 2008 at 5:08 PM |
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Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of questions; Usually variations of:
?How do I get my website to the top of the search engine results pile??
Now if you have been following my newsletter, you will know that search engine optimization is not magic or something equally difficult to understand. Instead, I learnt it as a step-by-step process and that is how I have always considered it. Nothing too fancy; in fact, I could probably summarize it all in the following points:
An understanding of how search engines ?think? .
Knowing what search engines ?want? .
Learning proven optimization techniques .
Applying your knowledge time and time again (experience).
Of course, SEO is not explained by those four sentences, but what they do is that they give you a structure within which you can learn and carry out SEO on your business with exceptional results. In short:
Get it right, and do it better than your competition.
But what does this have to do with today's discussion?
Basically, when you have ?followed? the SEO strategies to the letter, and are still not seeing your website rank anywhere near where it ?should? be on a particular keyword, then you have one of the following problems:
Your website may have been sandboxed (specific only to Google).
Your website might be penalized or even removed from the index by a search engine for going against a stated guideline.
A search engine might ?think? that you are spamming them.
In the first case, you will have to ?wait it out? with Google, while consolidating on your positions in the other search engines by continuously building links and adding content. The second case will never happen if you follow the advice given in my lessons; if your website is penalized, compare what you have done with what I have told you, and you will probably find out that something has gone wrong.
However, like I said in the beginning, search engines are notoriously difficult to understand ? and sometimes you can do everything right and still not be ranked correctly. Conspiracy theories apart, this is the part of the equation that search engines do not always get right. SEO experts usually term this as over-optimization , and like many SEO issues this one has a lot of debate on it in SEO forums about whether websites are actually penalized for over-optimization or simply banned for spam.
What exactly is over-optimization?
Over-optimization happens when your website is considered ?too good? by Google ? either in terms of a sudden volume of backlinks, or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits , your website will be red-flagged and automatically restricted or penalized.
There is a fine line between over-optimization and spamming, and it is on this line that Google can appear to err. However, this is not a mistake by the search engine ? in fact, Google calculates rankings by considering thousands and thousands of different factors ? and a lot of importance is attached to average ?trends? within the niche / keyword range that a website is optimizing for.
The bottom line is that over-optimization is non-spamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings.
What criteria does Google use?
To understand why Google can consider certain websites over-optimized, it is important to factor in the criteria that Google uses to rank websites.
When fully indexing a website, Google does not just look at the optimization of the target website; it also compares the website with all the other websites that belong to the same niche / category / keyword range. Through this comparison, Google can then figure out the following:
Is this website ?way more? optimized than the current top ranking websites?
In the past, have over-optimized websites been discovered as spam websites?
What are the trends / acceptable limits for well-optimized websites in this niche/keyword range?
Since Google is automated, it cannot do what we do ? look at the webpage and determine if the purpose is spam or delivering truly useful information. Instead, the search engine uses historical trends to predict what the acceptable limits of over-optimization are, and how likely over-optimized websites are to be found out as spam.
In other words, your website may be red flagged as being a potential spamming website even though your only fault might be that you were ?perfect? in optimizing your website while your competition was left far behind.
Google takes both on-page and off-page optimization into account when checking for over-optimization / spam, and as such it watches out for over-optimization in all ranking factors ? your backlinks and your tag optimization (meta tags, title tags, header tags) being most important.
A lot of what I am talking about becomes invalid if one tries any overt search engine spamming technique , such as stuffing your pages with keywords, white on white text (something I talked about in the first few lessons) or backlink spamming (building too many backlinks with the same anchor text in a short period of time.
But it is also possible that you have followed advice and still have your website penalized for over-optimization. The real question then is:
How can you avoid such penalties ?
Avoiding the trap of over-optimization
As I mentioned at the start of this lesson, search engine optimization can be boiled down to two simple steps:
Getting it right and?
Doing it better than everyone else .
In the context of over-optimization and avoiding unnecessary penalties, this rings especially true. If you optimize your website within search engine guidelines and according to proven optimization practices, you have it right. While putting too little time on SEO is a serious mistake, the search for perfection within SEO is a time-wasting and fruitless effort. Too much focus on getting the page structure ?just right? can divert attention away from the more mundane but equally more important tasks ? such as adding more content or monetizing the website.
The next step is to eschew perfection and find out what your competition has done. Suppose that you are optimizing your website for the term ?landscaping?. Which of the following approaches would you realistically choose?
? Go full-throttle on your search engine optimization, spending as much time as necessary to get maximum value out of each word, link and page in your website, so that you can get the highest ranking possible.
? Analyze the top 10 webpages for the term ?landscaping? and understand what optimization has been performed on them (natural or artificial). Calculate the number of backlinks, check for authority inbound links ? and once you have figured out what your competition is doing, and do exactly the same ? only a bit more .
The first approach might mean that you are guaranteed a top position on the search engines, but has two problems ? you will waste a lot of time and resources in this search for perfection and more importantly, your website may be flagged for over-optimization. On the other hand, the second approach does just enough to beat the competition ? without pushing you or your budget to the limit.
Over-optimization is a phenomenon that is particularly difficult to figure out ? how does a SEO expert really determine whether his new website is in the sandbox, penalized for over-optimization or just doing badly in the search engines? While trying to find out the real cause for your poor rankings may satisfy curiosity, you would be better served by following the ?second approach? above.
Search engine optimization is a long-term, low-intensity process. You keep building links and adding content, so that eventually your website not only escapes the infamous sandbox but it also starts to rank really well on the search engines. And as for over-optimization ? as long you follow search engine guidelines and don't go too far above your competition, you will be fine.
http://www.antechsurvey.com
| Posted on January 24, 2008 at 7:33 AM |
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To help your site soar, 7 ways you can improve your site and increase site traffic:
Keep Content Fresh - New content is a great way to keep visitors coming back. Search engines also rank sites with fresh content higher. Keeping an active blog is a great way to keep your site new and fresh.
Keep it Simple - Visitors should be able to easily look around your site. If visitors are frustrated and can't find what they are looking for, they are likely to leave quickly and never come back or recommend your site to others.
Help Visitors Contact You - Make it simple for visitors to reach you if they want. Include a guestbook or blog where they can post questions. Add a "contact me" form where they can submit questions to you via email.
Use Descriptive File Names - Use descriptive keywords as names for the files (e.g., pictures, videos) on your site. This will help your site appear more with search engines - especially through things like Google Image Search.
Create Links - Getting links to your site from other websites will help generate more traffic and improve your placement in search engines. Find other sites on your same topic and put a link to them on your site -- maybe in a new "Favorite Links" page. Then ask those sites to link back to you by signing their guestbook.
Tag your Site - Adding site tags can increase the number of times your site shows up in search results. To pick the right keywords, try putting yourself in the shoes of your visitors and think what they would search for if they wanted to find your site.
Liven Up Site with Widgets - Add widgets to help your visitors interact with your site, get useful information, or just have fun. They are free and easy to add.
Antech Services