What I'm telling you comes under the general rubric of search engine optimization (SEO). Unfortunately, a lot of what you read about SEO is outdated.
Outdated information is a problem when it comes to internet marketing. When I first got into this, I read a few books about the subject. I would read a book, get excited, fire up the computer, and find out that the ball game had changed so much that what worked in the book was no longer valid.
The Internet changes so rapidly that information gets outdated fast-we're talking about in a few months, or even weeks fast!
Only less than a year ago, people were making small fortunes with what are called Made For AdSense sites. (MFA for short) These were sites that were optimized for a search term, say "dog training". Only when the site came up in Google's listings and you clicked on the link, you were taken to a site that was nothing more than a huge list of dog training stuff.
These MFA sites got so bad they were disrupting the search experience. So, Google effectively pulled the rug out from under these guys.
My point is you can still find stuff about how to do this on the Internet as if it were a viable way to make money. So, a lot of what you read about directories is outdated.
I'll just tell you the stuff that works! Okay!
Now, let's get back to directories.
Directories are sites that list other websites and categorize them. I'm not sure what percent of people actually use directories to find stuff-but based on the traffic I get to my sites, I think it's extremely small.
In other words, listing your site on various directories for the purposes of getting direct traffic is not where it's at. (This might be with the exception of Yahoo!'s directory.)
The reason you want to consider listing your website in some good directories is for the link that comes from the directory site to your website.
One of the main ways Google ranks your site in a search engine result is by the number of links that are coming into it. Links are like votes. More links, more people like you, more chance other people will like you, the higher your pages get placed in the results.
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What is Social Book Marking?
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.
Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.
As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.
History:
The concept of shared online bookmarks dates back to April 1996 with the launch of itList.com. Within the next three years, online bookmark services became competitive, with venture-backed companies like Backflip, Blink, Clip2, Hotlinks, Quiver, and others entering the market.[citation needed] Lacking viable models for making money, this early generation of social bookmarking companies failed as the dot-com bubble burst.
Founded in late 2003, del.icio.us pioneered tagging[2] and coined the term social bookmarking. In 2004, as del.icio.us began to take off, Furl and Simpy were released, along with Citeulike and Connotea (sometimes called social citation services), and the related recommendation system Stumbleupon. In 2006, Ma.gnolia and Blue Dot entered the bookmarking field, along with Diigo (a social bookmarking and annotation service) and social bookmarking services aimed at businesses and enterprises. Sites such as Digg, reddit, and Newsvine are a related type of web service that provides a system for social news. In 2007, IBM announced plans to enter the social software market.
Advantages:
In terms of creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. People also tend to find and bookmark web pages that have not yet been noticed or indexed by web spiders[3]. Additionally, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users (who find it useful, or amusing, or otherwise worthy of remembering and sharing). This may be a more useful metric for end users than other systems which rank resources based on the number of external links pointing to it.
For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with friends and other contacts. Libraries have found social bookmarking useful as an easier way to provide lists of informative links to patrons
Disadvantages:
From the point of view of search data, there are drawbacks to such tag-based systems as well: no standard set of keywords (also known as controlled vocabulary), no standard for the structure of such tags (e.g., singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, unorthodox and personalized tag schemata from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g., a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).
Social bookmarking can also be susceptible to corruption and collusion.[5] Due to its popularity, some users have started considering it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses. Because of this, some social bookmarking websites added CAPTCHA protection against spam, which can prevent blind users from registering for those services if accessible CAPTCHAs are not provided.
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